Velo Club De Morgannwg
Branding & Kit Design

A cycling club spanning generations needed a brand everyone could wear with pride. The identity draws from the Glamorgan flag and is bold, graphic and unmistakable. I went to Mallorca with the club to document the kit in action.

VCDM cycling club brand and kit design, based on the Glamorgan flag, by Friend and Friends, Wales
VCDM cycling club brand and kit design, based on the Glamorgan flag, by Friend and Friends, Wales
VCDM cycling club brand and kit design, based on the Glamorgan flag, by Friend and Friends, Wales
VCDM cycling club brand and kit design, based on the Glamorgan flag, by Friend and Friends, Wales
VCDM cycling club brand and kit design, based on the Glamorgan flag, by Friend and Friends, Wales
VCDM cycling club brand and kit design, based on the Glamorgan flag, by Friend and Friends, Wales
VCDM cycling club brand and kit design, based on the Glamorgan flag, by Friend and Friends, Wales
VCDM cycling club brand and kit design, based on the Glamorgan flag, by Friend and Friends, Wales
VCDM cycling club brand and kit design, based on the Glamorgan flag, by Friend and Friends, Wales
VCDM cycling club brand and kit design, based on the Glamorgan flag, by Friend and Friends, Wales
VCDM cycling club brand and kit design, based on the Glamorgan flag, by Friend and Friends, Wales
VCDM cycling club brand and kit design, based on the Glamorgan flag, by Friend and Friends, Wales
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Identity for a Welsh toy brand rooted in language and culture.
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